This article was published in the 18-September-2014 issue of Finweek Magazine
Back in 2008, GIBS asked a handful of MBA alumni who were internet entrepreneurs to share our biggest learnings. In all honesty, I don’t remember much about that night or what I talked about to that classroom of aspiring entrepreneurs. But the one thing I do remember as clearly as today, is the three words spoken by my classmate Justin Spratt, at the time running IS Labs. He said: “Launch, then iterate.” His sage advice came long before the global entrepreneurial Lean Start-up movement made this idea trendy. And I still swear by it to this day.
Justin explained “Launch, then iterate” along these lines: get your minimum working product out there fast, get customers using it as quickly as possible, and tweak and improve as you get their feedback. Don’t delay your launch for the day when your offering is perfect, because it will never be perfect, which means you will never launch. And that artificial goal you’re defining as perfection, may be something your customers won’t even want, let alone pay for. So don’t waste time or money building something that you haven’t yet tried out in a scaled-down form with your customers. Continue reading