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Perspectives on entrepreneurship, MBA-related issues, networking, personal branding, technology, investing, education and more…


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What makes you stand out from the crowd?

stand-out-red-apple5This article was published in the 26-June-2014 issue of Finweek Magazine

Picture yourself in a client meeting selling your product or service. “What makes you special? Why should we buy from you and not from your competitors?” If you were asked these questions, how would you answer? In a nutshell, this is your Unique Selling Proposition or USP, your stand-out factor. It’s the reason that your product or service is different from and stands out from the competition. In his book “What to do when you want to give up”, South African entrepreneurship guru Allon Raiz describes it as your secret sauce. The question is: so what? In this article, we unpack why you need a secret sauce and how you can find yours. Continue reading

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Starting up: Online or old school?

Start-website

This article was published in the 19-June-2014 issue of Finweek Magazine.

If you’ve been bitten by the entrepreneurial bug and are deciding to start your own business, one of the key factors you need to consider is whether it should be an online business (website) or a physical bricks and mortar business, and why. What makes online such an attractive option compared to bricks and mortar? In this article, we build a strong business case for an online venture. Continue reading


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We all spend our lives selling

This article also appeared in Finweek Magazine in their 5-June-2014 issue.

The uncomfortable truth: Even if we’re not selling for a living, we are all in sales. Get over it. Continue reading


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Can social entrepreneurs make money and do good at the same time?

social-entrepreneurship-hand-globe

This article was published in the 29-May-2014 issue of Finweek Magazine

When you hear the words “social entrepreneur”, what image comes to mind? For many of us, it’s the founder of a non-profit organisation (NPO) trying to do good but each month battling to raise enough money to cover their costs, relying on volunteers and unable to pay anyone a salary, including themselves. These untenable organisations hang on precariously from month to month. However, social entrepreneurship doesn’t have to be unprofitable or unsustainable. Author Thomas L. Friedman summed it up brilliantly when he said that social entrepreneurs should  “combine a business school brain with a social worker’s heart.” We unpack some of the misconceptions in this space and speak to two inspiring social entrepreneurs who are running impactful businesses sustainably. Continue reading