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Starting an internet business in South Africa? Be a copy-cat

This article also appeared in Finweek Magazine in their 31-Jan-2013 issue

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Starting and growing an internet business is hard. Even though the barriers to entry are dropping every day, the odds of success are still worryingly low. It is very difficult to predict what the market will like and what it won’t. Is there a way to increase our chances of success? Yes, it’s called the copy-cat strategy. Continue reading