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The impact of happiness on the bottom line

This article also appeared in Finweek Magazine in their 13-June 2013 issuezapposhappiness

Unconventional shoe retailer Zappos is getting a lot of attention for its business model and culture centred on the happiness of its workers. And they are reaping the rewards. In yearly workplace surveys from Fortune Magazine and the like. Zappos has been consistently rated as one of the top companies to work for. They have also excelled in the traditional business metrics. It took Zappos under 10 years to reach $1bn in annual revenue. They were acquired by Amazon in 2009 for a sizeable $1.2bn. There is a powerful lesson here. Like Zappos, by putting the happiness and well-being of your staff on centre stage, companies can build a happy culture that is healthy for profits and growth. Continue reading