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How Uber uses psychological tricks to push its drivers’ buttons

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Uber carried out an eye-opening, somewhat shady experiment in behavioural science to subtly entice its independent workforce of drivers to maximise its growth. If the drivers knew how Uber was manipulating their behaviour to grow Uber’s revenue, would they have taken part? https://blog.fraudcracker.com/how-uber-uses-psychological-tricks-to-push-its-drivers-buttons/

Author: Colette Symanowitz

Director of FraudCracker. Passionate about entrepreneurship, personal branding and networking. I also tweet under @FraudCracker

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