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We all spend our lives selling

This article also appeared in Finweek Magazine in their 5-June-2014 issue.

The uncomfortable truth: Even if we’re not selling for a living, we are all in sales. Get over it. Continue reading

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Raising funding – learnings from Everlytic

raising-funding+contractThis article also appeared in Finweek Magazine in their 14-Nov-2013 issue and online

Raising capital isn’t an easy decision for an entrepreneur. In order to expand rapidly, do you give up equity and control to get the investment you need? Or do you take the slower growth track, where sales fund your company’s growth and you get to keep 100% control of your baby? South African-born software company Everlytic chose to go the funding route. Finweek interviewed managing director Walter Penfold about Everlytic’s recent capital raise and what they learnt from it. Continue reading