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What makes you stand out from the crowd?

stand-out-red-apple5This article was published in the 26-June-2014 issue of Finweek Magazine

Picture yourself in a client meeting selling your product or service. “What makes you special? Why should we buy from you and not from your competitors?” If you were asked these questions, how would you answer? In a nutshell, this is your Unique Selling Proposition or USP, your stand-out factor. It’s the reason that your product or service is different from and stands out from the competition. In his book “What to do when you want to give up”, South African entrepreneurship guru Allon Raiz describes it as your secret sauce. The question is: so what? In this article, we unpack why you need a secret sauce and how you can find yours. Continue reading


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Why we need competitors

This article also appeared in Finweek Magazine in their 2-Jan-2014 issue

Defeat your competition, is what we often hear in business. No company wants competitors, right? Wrong. Competition is good for your business. Here’s why. Continue reading