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Don’t sell to me, solve my problem

biz-mtg

This article was published in the 14-August-2014 issue of Finweek Magazine.

A big bugbear of mine is that most MBA degrees don’t have a component to teach you how to sell. In my work I’ve also met many MBAs who think they are above selling, that it is only the domain of sleazy carsalesmen.

In fact, the opposite is true. You don’t have to be a salesman to be selling. Every day you are selling yourself in some way. Whether you are convincing your boss to give you a raise, your potential client to accept your business proposal, a potential employer to hire you, your spouse to change the TV channel, or your child to do their homework. Effective selling is one of the most vital skills you need to achieve your goals in life and your career. The key is not to call it selling. In the words of Dale Carnegie, rather think of it as “winning people to your way of thinking.”

Here are some useful tips to help you be more effective at persuading customers or clients: Continue reading

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