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How female consumers are changing “guy branding”

male-female This article also appeared on Finweek.com on 18-Dec-2013

Women playing rugby, our very own Banyana Banyana soccer team, women riding motorbikes, women driving sports cars, women drinking alcoholic drinks. More and more we are seeing women moving into traditionally male-dominated territory.  Is the move good or bad for masculine brands? Finweek unpacks the issues. Continue reading

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