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Welcome your bigger competitors

big dog vs little dog

This article was published in the 11-September-2014 issue of Finweek Magazine

When small businesses take on their bigger competitors, the larger companies usually win, right? In many cases, yes, but there are important exceptions. New research reveals that sometimes it helps, rather than hurts, a smaller firm if consumers see that it is competing against a larger company. In this article, we unpack why and look at the positive implications for small businesses everywhere.

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